a n y a  +  m e

The brief: 
Anya Hindmarch is looking to increase its brand awareness and presence within the Chinese market. There is huge potential for the brand, not just in China’s domestic market, but also, with the Chinese customer traveling overseas.

How can Anya Hindmarch enter the market in an impactful way, particularly in this increasingly digital age.”

 

Aims:
To increase Anya Hindmarch brand awareness.
To recruit the Chinese Millennial.

 

To create an engaging and impactful consumer experience.
 

To create a service that leverages digital solutions and technologies allowing the traveling
Chinese consumer to stay connected.

 

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